Sangram Vajre, Co-Founder and CMO of Terminus, joins the Content Pros Podcast to share his revolutionary approach to flipping the sales funnel on its head, embracing the competition, and the importance of converting ex-prospects into advocates.

 

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert

 

In This Episode

• How the most popular approach to sales is leading to a decrease in customers
• Why challenging the status quo means embracing the competition
• How losing prospects leads to gaining advocates
• Why building a community means proactively adding value to you customer's day

 

Resources

• Sangram Vajre on Twitter: @sangramvajre
• #FlipMyFunnel on Facebook, Twitter, and Slack
• Creating the First Ever MarTech "Customer Experience" Stack
• Terminus
• Vidyard
• Jill Rowley

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