Victor Yocco, Research Director at EY-Intuitive, joins the Content Pros Podcast to discuss how user-experience can make or break your brand's success.

Special thanks to our sponsors:

•  Oracle Marketing Cloud
• Uberflip Experience
• ClearVoice
• Convince & Convert:  The Business of Story

 In This Episode

• How usability testing leads to more engaging and effective content
• Why communicating with your audience means taking a break from the jargon
• How personas lead to a more refined, sometimes recalibrated, message and customer journey
• The three different customer values and how they work in content creation

 Resources

• Stat of the Week: The State of Content: Expectations on the Rise
• Victor Yocco on Twitter and LinkedIn
• EY-Intuitive
• Crazy Egg
• Hotjar
• Content first. And last.

 Visit ContentProsPodcast.com for more insights from your favorite content marketers.