Michael Brenner, CEO of Marketing Insider Group, joins the Content Pros Podcast to discuss how paid promotion can energize your brand's content marketing campaign and grow your audience. 

 

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip Experience
• ClearVoice
• Convince & Convert: The Business of Story

 

In This Episode

• How the rise of ad-blockers leads to reframing the conversation around content
• Why a campaign mentality means focusing on short-term and hindering your content growth
• How effective paid advertising leads to a more efficient use of your advertising budget
• Why measuring the ROI of paid activity means looking more closely at your subscribers

 

Resources

• Stat of the Week: SEM is most effective paid advertising method
• Michael Brenner on Twitter: @BrennerMichael
• Marketing Insider Group
• The Content Formula
• How Intel doubled its blog traffic in less than a year
• Outbrain
• Taboola
• Sharethrough
• Zemanta

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.