Dan Levy, Content Director at Unbounce, joins the Content Pros Podcast to discuss how Agile methodology can transform and re-energize content marketing teams into conversion machines.

 

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip: Flip the Switch
• ClearVoice
• Convince & Convert: The Business of Story

 

In This Episode

• How the traditional marketing channel structure leads to bumping against each other and wasted resources
• Why agility means being able to accomplish objectives without needing to go outside the squad
• How cross-functional teams lead to a deeper dive into understanding the buyer's journey
• The importance of super-groups in cross-team communication

 

Resources

• Dan Levy on Twitter: @danjl
• Unbounce
• Call to Action Podcast
• Walk Before You Sprint

 

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