Lauren Goldstein, VP of Strategy & Partnerships at Babcock Jenkins, joins the Content Pros Podcast to discuss content marketing designed around moving businesses forward through storytelling and teamwork.

 Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip Experience
• ClearVoice
• Convince & Convert: The Business of Story

 In This Episode

• How visuals lead to fulfilling content
• Why great content and storytelling means keeping the business outcome front and center in your mind
• How marketing that is based on buyer insights and focuses on the bigger picture leads to positive ROI
• Why bringing content to life means having a diverse set of viewpoints on your team

 Resources

• Stat of the Week: The Role of Visual Media in Impactful Brand Storytelling
• Lauren Goldstein on Twitter: @LaurenOnDemand
• Babcock & Jenkins
• Chief Optimist Magazine
• The New Generation of Hybrid Creatives Is Here. Is Your Agency Ready for Them?

 Visit ContentProsPodcast.com for more insights from your favorite content marketers.