Dave Rigotti, Head of Marketing at Bizible, joins the Content Pros Podcast to discuss how B2B's can successfully measure and obtain positive ROI on their content through multi-touch attribution.

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip: Experience 2016
• Convince & Convert: The Business of Story

 

In This Episode

• Why making every marketing dollar count means measuring content
• How educational content leads customers down the funnel
• Why proving ROI means content attribution
• How mapping your content leads to a profitable content team
• Why compounding returns on your marketing means owning your community

 

Resources

• Stat of the Week: There's No ROI If You Can't Count the Money
• Dave Rigotti on Twitter: @drigotti
• Bizible
• Why Your Sales Funnel Is Probably Upside Down

 

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