Dana Fugate, Director of Content at Brightcove, joins the Content Pros Podcast to discuss how video content marketing is transforming the customer experience, from conversion to retention.

 

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip Experience
• ClearVoice
• Convince & Convert: The Business of Story

 

In This Episode

• How well placed video content leads to a better connection with buyers
• Why utilizing video doesn't mean investing in expensive equipment or training
• How video can lead customers all the way through the funnel, from conversion to retention
• Why a smart marketing plan means incorporating video content on your homepage
• How integrating your platform with marketing automation and CRM leads to a deep understanding of your customers through video metrics

 

Resources

• Stat of the Week: Analyzing the ROI of Video Marketing
• Dana Fugate on Twitter: @DanaFugate1
• Brightcove

 

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