Amanda Nelson, Senior Manager of AppExchange Content & Community at Salesforce, joins the Content Pros Podcast to discuss her approach to customer retention through content and community building.

 

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip: Flip the Switch
• ClearVoice
• Convince & Convert: The Business of Story

 

In This Episode

• How content does and does not change after a sale
• Why curating the best content means interviewing customers
• How regular internal check-ins lead to efficient and relevant content across platforms
• Why a meaningful response means preparing applicable content in advance

 

Resources

• Amanda Nelson on Twitter: @amandanelson
• Salesforce Blog, SlideShare, YouTube, and Live
• The Demo Jam
• AppExchange
• MarketingProfs

 

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