Brian Fanzo, CEO of iSocialFanz LLC, joins the Content Pros Podcast to share his successful approach to building community, engaging fans, and closing sales with live video.

 

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert: The Business of Story Podcast

 

In This Episode

• Why an evolving culture means a more casual, humanistic approach to content
• How a growing variety of social video platforms leads to social marketing segmentation
• Why a successful social engagement strategy means thinking like a fan
• How building a community doesn't mean building a following
• Why live video needs its own strategy

 

Resources

• Stat of the Week: Cisco VNI: Video Will Account for 85% of North American Internet Traffic in 2020
• Brian Fanzo on Twitter: @iSocialFanz
• iSocialFanz LLC
• Ustream.tv
• Livestream.com
• Twitch
• YouNow

 

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