Katrina Munsell, Group Manager, Content Marketing at Microsoft, joins the Content Pros Podcast to share how she channels the power of email to increase open and click rates up to 11 times over last year.

 

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip Experience
• ClearVoice
• Convince & Convert: The Business of Story

 

In This Episode

• Why email can be the best vehicle for your content
• How focusing on the design of an email leads to better click through rates
• Why B2B marketing should really mean person-to-person marketing
• The successful way to organize your content marketing team to execute the perfect email campaign
• How multiple clicks can lead higher conversions than single clicks

 

Resources

• Stat of the Week: Why Email Marketing
• Katrina Munsell on Twitter: @WildKatM
• Microsoft

 

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