Mark Masters, Managing Director of the ID Group, joins the Content Pros Podcast to discuss how to keep content relevant through confident momentum, disruptive learning, and asking why.

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip: Flip the Switch
• ClearVoice
• Convince & Convert: The Business of Story

In This Episode

• Why developing actionable content means taking a step back and asking why first
• How cutting down on content leads to valuable, relevant, and consistent messaging
• Why being trusted means having a responsibility to create content that entertains, challenges, or teaches
• How being ok with being bad at something leads to confident momentum
• Why a noticeably absent email means your audience is ready to come on board

Resources

• Mark Masters on Twitter: @markiemasters
• The ID Group
• Marketing Homebrew Podcast
• The Content Revolution

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