Sam Melnick, VP of Marketing at Allocadia, joins the Content Pros Podcast to discuss and define the maturity model and how it has revolutionized their approach to content marketing.

 

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert: The Business of Story

 

In This Episode

• How adhering to the maturity model leads to consistent progress towards accomplishing all your goals, both big and small
• Why getting the maturity model into your process means starting at the C-suite
• How building a foundation with the maturity model leads to a successful house of content
• Why successful implementation means dividing to conquer

 

Resources

• Sam Melnick on Twitter, LinkedIn, and Instagram
• Allocadia
• Kathleen Schaub at IDC
• Sirius Decisions

 

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