Robyn Itule, Senior Manager of Brand, Content, and Communications at Insight, joins the Content Pros Podcast to discuss the unlikely source for your best content and the dangers of being too present.

 

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip: Flip the Switch
• ClearVoice
• Convince & Convert: The Business of Story

 

In This Episode

• How learning leads to conversations and sales
• Why meaningful content means connecting your readers to meaning that you define
• How the industry you're working with leads to different approaches to content
• Why measuring successful content means looking as far into the funnel as possible
• How focusing on the now of content leads to complicated contradictions down the line

 

Resources

• Robyn Itule on Twitter: @RCItule
• Insight
• Technomics Podcast

 

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