Claire Suellentrop, Director of Marketing at Calendly, joins the Content Pros Podcast to discuss how infusing content marketing throughout an organization plays a vital role in the success of startups.

 

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip: Flip the Switch
• ClearVoice
• Convince & Convert: The Business of Story

 

In This Episode

• Why content marketing for a startup means a blending marketing with sales and infusing it throughout the organization
• How understanding the right positioning for your product leads to natural story-based content that sells
• Why developing impactful content around customer success means rolling up your sleeves and diving into data
• How understanding and adapting to the current stage of growth for your company leads to more successful content

 

Resources

• Claire Suellen on Twitter: @ClaireSuellen
• Calendly

 

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