Amy Schmittauer, Author and Video Marketing Consultant at Vlog Boss Studios, joins the Content Pros Podcast to discuss how video is making content more relevant, shareable, and engaging on all platforms.

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip: Flip the Switch
• ClearVoice
• Convince & Convert: The Business of Story

 

In This Episode

• Why vlogging doesn't mean keeping content to one social platform
• How understanding the party of the platform leads to achieving shareability
• Why B2C vlogging means jumping in feet first with your phone
• Why optimizing your vlogging means knowing where the platform lies along the funnel
• How letting go of creative control leads to successful influencer placement and marketing

 

Resources

• Amy Schmittauer on Twitter: @Schmittastic
• Savvy Sexy Social on Facebook, Instagram, and YouTube
• Vlog like a Boss: How to Kill It Online with Video Blogging
• Gary Vaynerchuck on YouTube
• Mercedes Benz Instagram Stories
• Lowes' Facebook Videos

 

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