Brandon Andersen, Chief Strategy Officer at Ceralytics, joins the Content Pros Podcast to share how he has developed and applied content intelligence to take the guess work out of creating successful content.

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert: The Business of Story

 

In This Episode

• Why taking the guess work out of content success means using content intelligence
• How trusting your customer advocates with content intelligence leads to more intuitive and accurate content
• Why ensuring relevant content means reframing the entire company culture to be customer-centric
• How an in-depth understanding and awareness of your customer's journey leads to content creation aligned with the funnel

 

Resources

• Brandon Andersen on Twitter: @Andersenology
• Ceralytics
• What Is Content Intelligence?
• Uberflip Experience
• #FirstTweet

 

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