Dan Hanrahan, Founder and CEO of Sigstr, joins the Content Pros Podcast to discuss the huge conversion potential in employee email signatures.

 

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip: Flip the Switch
• ClearVoice
• Convince & Convert: The Business of Story

 

In This Episode

• How thoughtfully leveraging the most common of daily interactions can lead to a conversion
• Why marrying your best content with people who are communicating with people means looking to your email
• How enabling your sales team to easily access applicable content leads to campaign proliferation and conversions
• Why setting your content up for success means creating easy personalization for your employees
• How employee signature marketing leads to open rates that can match or beat the best email marketing campaign

 

Resources

• Dan Hanrahan on Twitter: @danhanrahan8
• Sigstr

 

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