Paul Roetzer, Founder and CEO of PR 20/20, joins the content pros podcast to discuss how artificial intelligence is revolutionizing content by utilizing data to efficiently create content, cutting down production time and freeing marketers up to focus on successfully executing strategy.

 

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert: The Business of Story

 

In This Episode

 

• Why enhancing your marketer’s knowledge and capabilities means using artificial intelligence
• How smartly utilizing AI leads to rapid and granular data processing, content personalization, and customer behavior predictions
• How training machines natural language generation can transform your content and shorten your production time from hours down to seconds
• Why incorporating AI doesn’t mean replacing humans with computers

 

Resources

• Paul Roetzer on Twitter: @paulroetzer
• PR 20/20
• The Marketing Artificial Intelligence Institute
• Content Marketing World
• First Tweet

 

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