Tyler Lessard, Chief Marketing Officer at Vidyard, joins the Content Pros Podcast to discuss the growing importance of video as a content marketing vehicle and what it means for the industry as a whole.

 

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert: The Business of Story

 

In This Episode

• Why the constant bombardment of content means a shift in marketing focus from tactics to relationships
• How the change in opportunity and real cost of video leads to a restructuring of marketing staffing
• Why engaging a production agency means analyzing the purpose of a video before you begin filming
• How hosting your own videos leads to more insightful and accurate engagement data

 

Resources

• Tyler Lessard on Twitter: @tylerlessard
• Vidyard
• StudioNow
• Notch Video
• Arc Media
• Media One Creative
• RockBridge Media

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.