Hana Abaza, Head of Marketing at Shopify Plus, joins the Content Pros Podcast to discuss how business success changes the approach to content marketing.

 

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert: The Business of Story

 

In This Episode

• Why better quality means less content
• How business growth leads directly to a complete revamp of your content
• Why well-organized content means making it easy to navigate for external and internal audiences
• How a successful content marketing plan leads to spending more time with sales than marketing

 

Resources

• Hana Abaza on Twitter: @HanaAbaza
• Shopify Plus' Twitter and Blog
• Shopify Blog

 

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