Travis Bickham, VP of Marketing at Concord, joins the Content Pros Podcast to discuss how a focus on quality and providing the Netflix experience is turning heads in a crowded marketplace.

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert: The Business of Story

In This Episode

• Why standing out in a crowded market means asking yourself two questions: how are you presenting yourself on your website and how you are presenting yourself through the content funnel
• How speaking to the silo leads to breaking down the wall for new customers
• Why successfully walking your customer through the content funnel means incorporating some Netflix ideas
• How actual customer testimonials lead to a better profile and better sales

Resources

• Travis Bickham on Twitter: @travisbickham
• Concord: Blog, Facebook, Twitter, LinkedIn

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