Oli Gardner, Co-Founder of Unbounce, joins the Content Pros Podcast to discuss how data, design, and content work together to convert leads and close deals.

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert: The Business of Story

 

In This Episode

• How a lack of cohesion and data leads to tension on the marketing team
• Why a winning design means validating the data first
• How focusing on conversion rate optimization leads to irrelevant content and decreasing conversions
• Why motivating content means including your product, even if you don't want it to be too sales-y

 

Resources

• Oli Gardner on Twitter: @oligardner
• Unbounce
• Fuck Data
• The Landing Page Sessions with Oli Gardner

 

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