Matt Wesson, Director of Content and Creative at SalesLoft, joins the Content Pros Podcast to discuss leveraging content throughout the buyer's journey to engage customers, convert leads, and grow to scale.

 

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert: The Business of Story

 

In This Episode

• Why great content means letting customers learn about your product without a salesperson involved
• How the evolution of content is leading to content that exists beyond the top of the funnel
• Why pooling together a diverse set of marketing ideas means breaking down internal silos
• How personalization and personas lead to customers that trust you and come back for more content

 

Resources

• Matt Wesson on Twitter: @mattbwesson
• SalesLoft
• Content Marketing 2.0
• Vidyard's Home for the Holidays

 

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