Matt Heinz, President of Heinz Marketing, joins the Content Pros Podcast to discuss the increasingly intertwined relationship between marketing, content, and sales.

 

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert: The Business of Story

 

In This Episode

• Why the reality of marketing today means that even one-to-one conversations count as content
• How content marketing has become the new sales department
• Why cutting through the clutter means making your customer feel human again
• How not properly arming your sales team leads to an email bruise

 

Resources

• Matt Heinz on Twitter: @HeinzMarketing
• Heinz Marketing
• Viewedit

 

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