Todd Berkowitz, Research Vice President at Gartner, joins the Content Pros Podcast to discuss using ABM and buyer-driven content to boost conversions, close deals, and make marketing shine.

 

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert: The Business of Story

 

In This Episode

• Why measuring success of ABM means revisiting your marketing metrics and your definition of success
• How understanding the buyer’s journey means understanding that you can’t dictate the process
• The customer doesn’t care about your sales funnel
• Why the effectiveness of marketing automation and ABM means a close look at the when/why/where of content personalization
• How the right ABM and content marketing leads to an empowered and enabled sales team

 

Resources

• Todd Berkowitz on Twitter: @toddberkowitz
• Gartner

 

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