The Marketer's Journey

CONEX S6: Proof That Your Content Needs Fewer Facts and More Story


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Doug Landis, Growth Partner at Emergence Capital, joins the Content Pros Podcast to share his journey to becoming a bonafide storyteller and what that means for content marketing.

 

Special thanks to our sponsors:

  • Oracle Marketing Cloud
  • Uberflip
  • Convince & Convert: The Business of Story

 

In This Episode

  • Why a CEO's successful pitch doesn't mean a slam dunk for the sales team
  • How a sales and storyteller hat across an organization leads to a fundamental shift in both external and internal communications
  • Why talking about your company and the market to your customers means you're doing it wrong
  • How bringing your weekend self to work leads to memorable presentations... in a good way

 

Resources

  • Doug Landis on Twitter: @douglandis
  • Emergence Capital
  • The Greatest Sales Deck I've Ever Seen
  • Emergence Playbook
  • Thoughts

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

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The Marketer's JourneyBy Uberflip