Authors Barry Feldman and Seth Price, copywriter and marketing/branding speaker respectively, join the Content Pros Podcast to discuss their debut book "The Road to Recognition" and the intersection of content and branding to achieve marketing success.

 

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert: The Business of Story

 

In This Episode

• How the power of personal branding leads to getting your name out of spam folder and in front of a reader
• Why building a brand means starting with the foundational platforms that many take for granted
• How passion and zeal lead to tenacity and perseverance through the hard times of content
• Why successful content means an equal amount of time spent on both writing and visual design

 

Resources

 

• Barry Feldman on Twitter: @FeldmanCreative
• Seth Price on Twitter: @sethprice
• The Road to Recognition: The A-To-Z Guide to Personal Branding to Accelerate Your Professional Success in the Age of Digital Media
• The Point
• The Brand Called You by Tom Peters
• Platform: Get Noticed in a Noisy World
• SEO Simplified for Short Attention Spans

 

 

 

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