Clair Byrd, Director of Competitive Marketing at Twilio, joins the Content Pros Podcast to discuss the importance of design and audience lifestyle in crafting the perfect content vehicle.

 

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert: The Business of Story

 

In This Episode

• Why having a blog that people want to contribute to means making it beautiful and open
• How the life and communication style of your audience feeds into your content design
• Why launching a successful contributed-content program means a concentrated effort on submission recruitment
• How a collaborative, cross-functional, in-house design team leads to intuitive, readable, engageable content
• Why staffing a team of content pros means looking for customer service pros

 

Resources

• Clair Byrd on Twitter: @theclairbyrd
• Twilio
• InVision Blog
• Design Disruptors
• Helvetica

 

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