Anthony Kennada, VP of Marketing at Gainsight, joins the Content Pros Podcast to share how he prioritized branding with content to create a start-up positioned for success.

 

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert: The Business of Story

 

In This Episode

• Why launching a brand new category means pitching it without mentioning it
• How meeting with specialists but following your intuition leads to informed and inspired innovation
• Why starting a new technology platform means focusing on the human, instead of technical, element
• How putting the brand first when starting out leads to better retention, recruiting, and investment

 

Resources

• Anthony Kennada on Twitter: @akennada
• Gainsight
• An Unapologetic Defense of Brand Marketing for B2B Growth
• Pulse 2017
• CategoryDev
• Pulse Conference 2015 Speakers Sing "Blank Space" (A Cappella)

 

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