Brandon Redlinger, Director of Growth at Engagio, joins the Content Pros Podcast to share how they have found a winning strategy by embracing the classic content vehicle of email.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• Why a successful email campaign means keeping sales and marketing on the same page
• How over-automation leads to a disconnect between brands and their customers
• Why respecting tiered personas means cutting out the HTML messages beyond a certain level
• How fewer links to content in emails leads to more engagement

Resources

• Brandon Redlinger on Twitter: @brandon_lee_09
• Engagio: Facebook, Twitter, LinkedIn, Blog
• John Miller on Twitter and Scribewise
• Hacking Growth

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