Jason Schemmel, Social Media Manager at HarperCollins Christian Publishing, joins the Content Pros Podcast to talk about building and engaging with a healthy, active community.

In This Episode

• How identifying your target audience can guide which social media your business should focus on
• Why you should use social media as a funnel to catch a wider audience that leads back to your product
• How repeatable campaigns can help your brand stand out and keep your audience engaged
• The importance of empathizing with your audience when creating targeted ads

Resources

• Jason Schemmel on Twitter
• HarperCollins Christian Publishing on Facebook, Twitter.
• GSD Chat

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