Tyler Lessard, Vice President of Marketing at Vidyard, joins the Content Pros Podcast as a guest this time to discuss content diversity and his time as co-host of the show.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• How to figure out what kind of content is right for a particular audience
• How to balance long-term campaigns versus campaigns build for a specific moment
• The importance of simplifying the process for creating and sharing video

Resources

• Tyler on Twitter
• Vidyard
• Vidyard Go Video

Visit ContentProsPodcast.com for more insights from your favorite content marketers.