Robert Rose, Chief Strategy Officer for the Content Marketing Institute, joins the Content Pros Podcast to discuss why he thinks it's time to kill marketing and start fresh with content that stands apart from sales.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• Why being a leader in your field means creating content that stands apart from sales as its own business asset
• How the campaign approach to content leads to diluted and unoriginal material
• Why content marketing doesn't mean the same thing as advertising
• How a well-thought out strategic plan for content marketing leads to the content team being pro-active partners instead of reactive machines

Resources

• Robert Rose on Twitter: @Robert_Rose
• Content Marketing Institute
• Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit
• BabyCenter
• Everybody Writes
• Content Inc.
• Growth Hacker Marketing

Visit ContentProsPodcast.com for more insights from your favorite content marketers.