David Priemer, Founder and Chief Sales Scientist at Cerebral Selling, joins the Content Experience Show to discuss ways to keep your brand’s message compelling and consistent.

 

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

 

In This Episode

• Why every member of your business contributes to sales
• How to empathize with your audience
• How to simplify your brand’s message to “go down smoothly”
• How to quickly create relevance through polarization
• Why the product you’re selling includes the customer’s experience

 

Resources

• Techsmith
• Cerebral Selling

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