Chris Dayley, VP of Testing & Site Optimization at Disruptive Advertising, joins the Content Experience Show to discuss testing for the right data to know what your audience really wants.

 

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

 

In This Episode

• Why focusing on traffic and “top of funnel” metrics is not the most beneficial
• How to find more meaningful data when your audience visits your website
• How to test your audience’s response to different types of content
• How to more effectively approach persona creation

 

Resources

• Fabl
• Disruptive Advertising
• Social Media Examiner

 

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