Tony Holbrook, Executive Director - Global Marketing & Commerce Development at Ingram Micro Commerce & Lifecycle Services, joins the Content Experience Show to discuss effective methods of outreach and strategies for converting prospective customers.

 

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

 

In This Episode

• Why cold calling is not the most effective method of outreach
• How to effectively connect with prospective clients
• How to strategically use customer stories and industry data
• How to focus on relationship building rather than lead source

 

Resources

• Intercom

 

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