The Marketer's Journey

CONEX S8: How Krispy Kreme Creates Personal Experiences with a Global Audience


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Kelley O’Brien, Director - Interactive, Digital, Social at Krispy Kreme, joins the Content Experience Show to discuss bringing personal experiences to a worldwide audience.

 

Special thanks to our sponsors:

  • Vidyard
  • Uberflip
  • Convince & Convert: Four Ways to Fix Your Broken Content Marketing

 

In This Episode

  • How social can be used to engage your audience in product creation
  • Why being a B2C brand with a fun persona still requires strategy and planning
  • How to balance a personal experience with a global experience with a multinational audience

 

Resources

  • NUVI
  • Lightboard

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

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