Mike Corak, Vice President and General Manager at DAC Group, joins the Content Experience Show to discuss parts of the customer journey that are often overlooked.

 

Special thanks to our sponsors:

• Rev.com
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

 

In This Episode

• How to stay involved as a leader without micromanaging
• How to think from the client’s perspective
• How to plan out and justify a content strategy budget with a client
• Why localized content is a vital part of the content strategy

 

Resources

• Rev.com
• DAC Group

 

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