Phil Renaud, VP of Engineering at Affinio, joins the Content Experience Show to help us find the most meaningful data through unlikely audience insights.

 

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

 

In This Episode

• How to find relevant audience insights
• Why data can teach you more about your customers than the customers themselves
• How the film industry uses data to determine who will should star in a particular movie or show
• Why demographics no longer matter for audience segmentation

 

Resources

• Affinio

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