Allen Gannett, Author and Founder/CEO of TrackMaven, joins the Content Experience to discuss the meaning of creativity, and how you can spark your creative genius to reach your ROI goals and take your marketing to the next level.

 

In This Episode

• Why creativity is something you can learn
• Why consuming is so important for creativity
• How to balance familiarity with novelty
• How to learn creativity through imitation
• How to incorporate data into the creative process

 

Resources

• TechSmith
• Conex 2018
• The Creative Curve
• TrackMaven

 

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