John Collins, Director of Content at Intercom, joins the Content Experience Show to discuss taking the focus off of marketing and putting content first.

 

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

 

In This Episode

• Why Intercom is done with “content marketing”
• How to develop content straight from the experts
• How to set up an effective editorial calendar
• How to approach repurposing content

 

Resources

• Intercom

 

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