Michelle Cirocco, Head of Global Marketing at Televerde, joins the Content Experience Show to discuss ABM strategy and transitioning to account-based selling.

 

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

 

In This Episode

• Why everyone is ultimately responsible for sales
• Why sales and marketing have to work collaboratively
• How content plays a crucial role in a successful account based marketing strategy
• How to create “snackable content”
• How to transition from account based marketing to account based selling

 

Resources

• ICUC
• Conex 2018
• Televerde

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.