Adam Rossow and Jonathan Futa, Co-Founders at Threadline Digital, join the Content Experience Show to discuss ways to measure the attitudes and emotional responses of your audience and move past behavioral and vanity metrics.

 

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

 

In This Episode

• How to find meaningful metrics
• How to set effective goals for your top-of-funnel content
• How to move past vanity metrics
• How to measure the feeling your content causes rather than behavior
• Why “likes” do not equal engagement

 

Resources

• ICUC
• Conex 2018
• Threadline Digital

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