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CONEX S9: Why Account Based Marketing Is Not Just for the Marketer
Jodi Lebow from CollabNet Version One joins the Content Experience Show to discuss all things ABM and giving customers a more personal experience.
Special thanks to our sponsors:
- Vidyard
- Uberflip
- Convince & Convert: Four Ways to Fix Your Broken Content Marketing
In This Episode
- Why content is relevant to all branches of an organization
- Why account based marketing is more than a marketing approach
- How account based marketing helps to create a more personalized experience for your customers
- How to implement re-targeted ads
- How to get started with ABM
Resources
- Conex 2018
- CollabNet VersionOne
Visit ContentProsPodcast.com for more insights from your favorite content marketers.
View all episodes
By UberflipJodi Lebow from CollabNet Version One joins the Content Experience Show to discuss all things ABM and giving customers a more personal experience.
Special thanks to our sponsors:
- Vidyard
- Uberflip
- Convince & Convert: Four Ways to Fix Your Broken Content Marketing
In This Episode
- Why content is relevant to all branches of an organization
- Why account based marketing is more than a marketing approach
- How account based marketing helps to create a more personalized experience for your customers
- How to implement re-targeted ads
- How to get started with ABM
Resources
- Conex 2018
- CollabNet VersionOne
Visit ContentProsPodcast.com for more insights from your favorite content marketers.