Chris Moody, Head of Global Content Marketing at Cheetah Digital, joins the Content Experience Show to discuss balancing lead gen with brand building in the content department.

 

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

 

In This Episode

• How to set up a content department in an already established business
• How to balance brand building and lead gen within the content department
• Why branding and demand gen must work hand in hand

 

Resources

• ICUC
• Conex 2018
• Cheetah Digital

 

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