Paige Gerber, Director of Content Experience at Uberflip, joins the Content Experience Show to discuss measuring ROI on the content experience.

 

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

 

In This Episode

• Why content experience is far more than a buzzword
• How to measure ROI on the content experience
• Why good content should be utilized in multiple areas
• How to use a call to action to enhance the customer journey
• How AI can help personalize the customer journey

 

Resources

• TechSmith
• Conex 2018
• The Content Experience Report

 

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