Jeff Pedowitz, President and CEO of The Pedowitz Group, joins the Content Experience Show to discuss the reason many businesses deliver inconsistent experiences and how to move past customer service to being customer-focused.

 

Special thanks to our sponsors:

• ICUC
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

 

In This Episode

• How to define “marketing operations” and who should be involved
• How to shift the focus of marketing to being customer focused
• The difference between “multi-channel” and “omni-channel” experiences
• How to help the product team and the content team work together to ensure a wholly consistent experience

 

Resources

• The Pedowitz Group

 

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