In this episode, we sit down with Paul Smith, a top Popl power user and seasoned marketing leader in higher education, to explore the ultimate conference strategy: before, during, and after. Paul shares a wealth of real-world experience, tactical insights, and practical frameworks for turning conferences into high-converting, high-energy lead gen machines.

What You’ll Learn:

• Why in-person conferences still win in the age of AI
• How to select conferences based on ROI, audience, and timing
• The “Smoke Jumper Kit” for lean but effective booth setups
• Tactical booth engagement: The 3-hook method (📦🧠🔥)
• How to use nostalgia + booth prizes to spark conversations
• Pre-conference email and LinkedIn strategies to “prep the battlefield”
• Real-time lead scoring and CRM enrichment using Popl
• Post-conference follow-up: The speed-to-lead advantage

Guest: Paul Smith, Director of Marketing at Kuali
Hosts: Bryce Alsten & Ryan Alvarez-Cohen
Sponsored by: Popl – Lightning Fast Lead Capture

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Bryce Alsten, VP of Marketing and Operations at Popl
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Ryan Alvarez-Cohen, Chief Product Officer at Popl
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