In this episode of The NetWorker Podcast, we dive deep into in-person marketing strategy with Chris Colquitt, an experienced marketing and sales operations leader. Chris shares how his team approaches conferences and trade shows—not just as one-off events, but as part of a broader, long-term relationship-building process. We explore why standardization in lead capture is crucial, how to blend large-scale events with personalized outreach, and the critical role of tools like Popl in streamlining the entire workflow. From the first handshake to the final follow-up, Chris explains how to create a seamless system that connects every in-person interaction to real pipeline and measurable ROI. Get ready for a masterclass in modern, human-centric marketing.

What You'll Learn:

• The before, during, and after of event marketing strategy
• Why standardization is critical for scaling in-person marketing efforts
• Blending large-scale expos with personal, off-site interactions
• The shift from paper business cards to digital tools like Popl
• Lessons learned from data attribution, CRM integrations, and AI-powered enrichment
• The power of capturing context alongside contact data
• Overcoming offline data challenges at events with spotty connectivity
• The importance of storytelling and relationship management in modern sales
• Tips for motivating teams and aligning metrics across departments

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Bryce Alsten, VP of Marketing and Operations at Popl
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Ryan Alvarez-Cohen, Chief Product Officer at Popl
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