Tech Behind Fintech

Confessions of a FinTech Marketer: The Good, The Bad and The AI


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Join us on Friday, April 11th, 2025, at 12 PM EST for a thought-provoking episode of Tech Behind FinTech featuring Clemens Rychlik, Co-CEO and Co-Founder of BCN FinTech, Catalonia’s largest—and Europe’s fastest-growing—FinTech community. From community building to AI-driven content strategies, Clemens has seen it all. As a FinTech-focused marketer and operator at Hello Operator, he’s worked with high-growth startups across the globe. But in today’s noisy digital world, how do FinTech brands actually stand out? In this episode, we’ll unpack the real-world challenges that FinTech CMOs face—from surviving SEO shifts and AI disruption to the quiet power of community-driven growth. Whether you’re a founder, marketer, or investor, this conversation will change how you think about marketing in financial services.
🔍 What You’ll Learn:
✅ Why FinTech Marketing Is Not Like Marketing Anything Else
✅ The Rise of AI: What CMOs Must Do to Adapt or Get Left Behind
✅ Community, Content, and the Comeback of Brand Trust
✅ What the Future Holds for SEO, Search, and Thought Leadership in FinTech

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Tech Behind FintechBy Nnamdi Osuagwu